Tuesday 18 November 2008

Attributor and Paid Content for the NYT?

I recently posted on Why Newspapers Need to Come up with a Paid Content Model. citing in large part a study released by the company Attributor (along with my own blog A Place in the Auvergne as proof positive of how much content is nicked by people like me.)

The point I made was that if you can't come up with a paid content model, don't bitch and moan if people nick you content without renumerating you.

Whilst I'm not yet in a position to judge if Attributor's model can help the NYT's structural and rather systemic flaws, I was interested to receive this email from Attributor's VP marketing, Rich Pearson.

Hi Ian,

I work for Attributor and worked on the study you cited. I agree with your point - we're trying to enable the open syndication model in which "payment" equals an ad revenue share of any money made from re-use.

In this world, content can flow freely and those who produce quality, original content get compensated.

Wouldn't that world be a nice one to live in?


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